We create premium brands for the discerning.
Y-U leverages cutting-edge technology to create or acquire premium brands across diverse verticals — some led by Y-U itself, others by visionary partners.
Our First Verticals
This is just the beginning of our journey. We're starting with these three verticals, but our vision extends far beyond.
Health, Longevity, and Wellness
The Super Human Network — redefining how we approach health and longevity in the modern age.
Fashion and Beauty
Curating and creating premium experiences at the intersection of style and substance.
Music and Entertainment
Redefining the boundaries of creative expression through innovative media experiences.
Asset light, IP heavy
Contact Us
We're seeking like-minded collaborators. If our vision resonates with you, we'd love to hear from you.
Whether you're a brand looking to partner, a creative with an idea, or simply curious about what we're building, this is where the conversation begins.